/ 01 — The problem
What was broken.
Existing payment apps assumed flagship phones, 4G, and English-literate users. Pikko's market — neighborhood warungs across Java and Sumatra — had none of that. Adoption was stalled at 12k merchants.
A mobile payments app for Indonesian warungs — built for low-end devices, flaky connections, and merchants who've never used an app before.
Existing payment apps assumed flagship phones, 4G, and English-literate users. Pikko's market — neighborhood warungs across Java and Sumatra — had none of that. Adoption was stalled at 12k merchants.
Optimized for 2017-era Android devices. Offline-first sync. Icon-driven UI with Bahasa Indonesia + 5 regional languages. Trained 60+ field agents to onboard merchants in person; built an in-app QR-based handoff to make that fast.
80k+ merchants onboarded in 14 months. App size under 12MB. P95 transaction latency 1.4s on 3G.